ITC Brands in Food Category (Part-2)
Written by Angshu on 5:56 AMMint-O
Mint-o
is a popular mint candy. It was acquired from Candico by ITC in March
2002. ITC describes this brand as ‘youthful cool’. Following is a snap
shot of mint-o AD.
is a popular mint candy. It was acquired from Candico by ITC in March
2002. ITC describes this brand as ‘youthful cool’. Following is a snap
shot of mint-o AD.
The target segment for Min-o and Mint-o Fresh being the youth – both these brand exudes a ‘bindas’ youthful image.
Candyman
This
is another product from ITC in the candy category. But the target
segment for this is the children which is very evident in the following
AD:
is another product from ITC in the candy category. But the target
segment for this is the children which is very evident in the following
AD:
The
AD as well as the packaging features children. Candyman was launched in
August 2002 and subsequently several different varieties were added to
the base product.
ITC website says the following about this brand:
“The
'Candyman' range of confectionery is targeted at ‘fun-filled, naughty
kids’ who seek a delightful candy experience through a range of candy
types and flavours.”
This brand also has an accompanying website www.mycandymanclub.com which is ideally targeted towards the children.'Candyman' range of confectionery is targeted at ‘fun-filled, naughty
kids’ who seek a delightful candy experience through a range of candy
types and flavours.”
Bingo
It
was launched in March 2007 and marks ITC’s entry into the branded
snacks segment. It has products in both Potato Chips & Finger
Snacks categories. The target segment for this brand seems to be mainly
youth and middle aged. In the finger snacks category it has ‘Mad
Angles’ and ‘Hatke Jhatke’.
was launched in March 2007 and marks ITC’s entry into the branded
snacks segment. It has products in both Potato Chips & Finger
Snacks categories. The target segment for this brand seems to be mainly
youth and middle aged. In the finger snacks category it has ‘Mad
Angles’ and ‘Hatke Jhatke’.
Bingo
ADs has always been ‘zara hatke’ differentiating it from competing
products. The main idea was to register the new brand cutting through
the clutter in the snacks segment and to ensure high brand recall. The
advertising agency O&M did a great job in delivering some really
funny and effective ads. Most Bingo ads are really tongue-in-cheek and
bizarre. ‘Humor’ has been the key emotion used in almost all Bingo ads.
One very popular Bingo Mad Angles ad is a spoof of tele-marketing ads
dubbed in Hindi. The unique ‘boing’ sound has also become a key feature
of all the Bingo ads.
Like other ITC brands, Bingo also has an accompanying website named www.bingeonbingo.com to engage users.ADs has always been ‘zara hatke’ differentiating it from competing
products. The main idea was to register the new brand cutting through
the clutter in the snacks segment and to ensure high brand recall. The
advertising agency O&M did a great job in delivering some really
funny and effective ads. Most Bingo ads are really tongue-in-cheek and
bizarre. ‘Humor’ has been the key emotion used in almost all Bingo ads.
One very popular Bingo Mad Angles ad is a spoof of tele-marketing ads
dubbed in Hindi. The unique ‘boing’ sound has also become a key feature
of all the Bingo ads.
[To Be Continued…]
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| Posted in »
Advertising,
Bingo,
Branding,
Brands,
Brands of India,
Candyman,
FMCG,
Foods,
India,
ITC,
Management,
Marketing,
Mint-O,
Mint-o Fresh
| Posted in »
Advertising,
Bingo,
Branding,
Brands,
Brands of India,
Candyman,
FMCG,
Foods,
India,
ITC,
Management,
Marketing,
Mint-O,
Mint-o Fresh
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